Page No 338-349
Neelam Rathee
Post Graduate Government College for Girls, Chandigarh
Jasleen Kour
Panjab University, Chandigarh.
The present study explores into the nature of pro-environment behaviours, environmental
ethics and environmental values among young adults with a view that resonates with
the idea that younger generation has greater stake in long term sustainability. Proenvironment
behaviour refers to actions that result out of environment friendly attitudes.
Since, values and ethics both represent fundamental principles that guide behaviours,
the study also studies these as predictors of recurring pro-environment behaviour. .
Significant positive correlations were observed between environmental ethics and
recurring pro-environment behaviour; environmental ethics and ethically minded
consumer behaviour; biospheric values and recurring pro-environment and biospheric
values and ethically minded consumer behavior. Environmental ethics and biospheric
values were also found to be significant predictors of pro-environment behaviour and
ethically minded consumer behaviour. The study provides perspective to see values
and ethics as a prescription for reducing the mindless consumerism in our society.