Page No.9-16
Narendra K. Sharma and Deepika Rastogi
Indian Institute of Technology, Kanpur, India
Measurement issue has plagued creativity research. The multiplicity of definitions
and criteria used to describe the phenomena has led to a variety of approaches
to measure creativity. Each of these has certain methodological limitations and
by themselves these approaches do not provide a complete understanding of
the concept. The present paper suggests a multicriterial approach to overcome
some of the deficiencies associated with the methods used for studying creativity
for realistic divergent thinking problems by introducing two indices in addition to
the conventionally used measures. First, based on the two most characteristic
features of creativity, a single measure called the Composite Creativity Score
(CCS) is introduced. A second measure called the Frequency Creativity Index
(FCI) is proposed to provide an objective measurement of novelty, considered to
be the most representative trait of the creativity complex. Together with the
existing measures used to study creativity, the two indices proposed in the
study point to a more exhaustive methodology by representing a combination of
the objective and subjective scoring approaches to studying divergent thinking
problems. Multicriterail measures of creativity can be effectively used in HR,
managerial and business domains.
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