Page No 24-34
Ayushi Bhalla , and Meetu Khosla
University of Delhi, India
The effectiveness of online interventions addressing psychological and behavioural
concerns has always been questioned despite their application to a larger number of
people in need as compared to traditional face-to-face delivery of interventions. However,
if the content of the intervention is based on a particular program theory or model of
change and if there is an appropriate match between the activities of intervention and
theory, it can be proved to be effective enough for its online application. The present
study aims to identify the “content validity” of theoretically based e-intervention designed
for emerging adults using a feasible method of assessing content validity. In the present
study, an already established 5-step method was used to assess the content validity
of e-interventions which includes defining intervention target objectives, specifying
intervention activity-target pairings, Recruiting experts from diverse geographical
locations, preparing a Google form as a survey tool for ratings by the expert reviewers
on the relevance, likely effectiveness and its appropriateness among specific intended
audience. This method was applied in the present study for the development of BCOME interventions designed for emerging adults. A total of 8 experts were invited
from 5 different states of India to rate all the activities of the present interventions in
three domains. Quantitative indicators of expert ratings showed that all the intervention
activity-target pairings had excellent item-level content validity indexes on all three
domains. However, three activities required minute changes based on the narrative
comments of experts.