Page No., 380-386
Haripriya R
Banaras Hindu University
Chelli Kavya
Central University of Andhra Pradesh
This study explores the link between college students’ self-esteem, unintentional
procrastination, and social media fatigue, an emerging behavioral research concept,
and its impact on psychological aspects of human behavior, including task completion
and decision-making. The sample consisted of 80 college students from the Varanasi
and Trivandrum districts. The sampling method used to collect the data was convenience
sampling. Rosenberg’s Self-Esteem Scale, Unintentional Procrastination Scale, and
Social Media Fatigue Scale were used to measure Self-esteem, Unintentional
procrastination, and social media fatigue. This study discovered a significant negative
correlation between self-esteem and both unintentional procrastination and social media
fatigue, suggesting that promoting healthier digital habits could be an effective intervention
strategy. Enhancing self-esteem via psychological interventions can have a beneficial
effect on individuals.