Tanvi Chaudhury, Dishani Sen and Rinju George
Christ University, Bangalore
After one and a half years of demonetization, digitalization promises to make India a
digitally empowered society. The perceptions and attitude of Indians towards this new
wave of digital method plays a vital role. The present study aims at exploring the factors
which determine the readiness towards digitalization post demonetization among elderly
adults in India. The study also aims at exploring the differences in perception between
two genders towards readiness to digitalization and their quality of life after digitalization.
Participants include fifteen adults (male = 7, female = 8) above the age of 55 years,
residing in the metropolitan city of eastern India, Kolkata. Data was collected using a
semi-structured interviewing technique and was analyzed using content analysis with
Dedoose software. Using the content analysis thirteen categories evolved which talks
about readiness towards digitalization post demonetization among the elderly adults.
Analyzing the results it was found there is a positive attitude among the participants
towards digitalization, driven by some key factors like perceived usefulness, ease of use,
comfort and economical. The negative factors like security issues and fear of fraud also
prevail in both the genders. Results also revealed that elderly men are more inclined
towards the positives of digitalization as well as an improved quality of life were the
elderly female participants were found to be hesitant and indifferent towards digitalization.