Page No: 279-288
Fakir Mohan Sahoo, Arjun Mitra, and Adyasha Mahanti
Xavier University, Bhubaneswar Utkal University, Bhubaneswar
The need saliency construct of job involvement posits that job involvement is signifi cantly
related to salient need satisfaction and is unrelated to non-salient need satisfaction.
This is in sharp contrast to the Western Maslow-type of framework where satisfaction of
so-called higher-order needs is stressed as a way to enhance job motivation. In order
to test the cross-cultural model of need saliency, the work-behaviour questionnaire was
administered to managers working in the IT sector. Seventy-six employees participated
in the study of which 45 were Indian managers and 31 were overseas managers. The
participants were contacted through professional networking sites like LinkedIn and
social networking sites like Facebook and Twitter. The questionnaire scaled individuals’
priority of job outcome factors, satisfaction of salient needs and non-salient needs,
total need satisfaction and job involvement. Results evinced a signifi cant relationship
between salient need satisfaction and job involvement; non-salient need satisfaction
was unrelated to job involvement. The fi ndings were explained within the framework of
cross-cultural model of job involvement. Major implications were outlined