Media, Self-Esteem, and Body Image Concern in Young Female Adults

July 2026, Vol.52, No. 2

Nadia Nabil, Farah Adiba and Medha Patna Women‘s College ( Autonomous), Patna, Bihar Page No:35-42

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The influence of media, particularly social media, on young female adults’ mental health and self-perception has been a growing concern. This research examines the correlation between media usage, self-esteem, and body image concerns among young women aged 18-26 in India. Using validated tools like the Social Networking Usage Questionnaire , the Rosenberg Self-Esteem Scale , and the Body Image Satisfaction Rating Scale, data were collected from 50 participants across educational institutions. The results revealed significant negative correlations between media usage and self-esteem and positive correlations between media exposure and body image dissatisfaction. This study underscores the urgent need for media literacy and interventions to promote healthier self-perceptions among young women

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